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Culture Change Leadership Masters Workshop

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VenueDateFeesJoin Now
Dubai - UAE , 20200624 24 - 25 Jun 2020$2,000 Register
Dubai - UAE , 20201021 21 - 22 Oct 2020$2,000 Register


When Business Leaders aspire to drive change, the most challenging aspect reported is consistently Culture Change. This is where the focus on changing behaviours creates the greatest resistance which can demonstrate itself in destructive and often pernicious ways – especially where existing “ways of doing thing” have become highly ingrained. Driving sustainable Culture Change requires a highly focused effort. In addition to defining the culture, leadership must also look to create a bottom-up movement that will help reach organizational tipping point that will help to permanently embed the desired change.

If you think that companies are successfully doing this, then think again. In recent years, employee engagements stand at a paltry 32% and management engagement is even lower at 30%. Spotting disengagement is hard but it is costing industry trillions of dollars in lost. The impact of a highly engaged team working towards a customer culture can increase profitability by more than 40% – and that’s before the impact of new generation change techniques are factored in. This Culture Change Leadership Masters Workshop explains the tools and techniques for successfully leading and managing culture change in a fast moving dynamic environments. You will learn what are the leadership challenges, where resistance will come from and why. It will also help to learn techniques to help reduce it, and create a movement that will help to drive culture adoption.


Participants on the Culture Change Leadership Masters Workshop will be able to:

  • Increase their capability to drive meaningful culture change
  • Increase engagement, and commitment to the change
  • Understand Maslow’s Hierarchy of Needs, and how to best align organisation and personal benefits to increase rates of adoption.
  • Importance of Cultural Change role models and how to identify them
  • Understand Organisation Culture Resistance profiles and how to leverage them
  • Improve communication techniques to help support the change process
  • Leverage reward and recognition techniques to help reach the cultural tipping point
  • Make culture change sustainable


This course is designed for all those who are interested in leading and implementing cultural change:

  • HR professionals, change agents, team leaders, CEOs, project management leads and heads of department who will be leading culture change programs
  • People who are likely to take up managerial positions in the future that will involve managing cultural change
  • Technical professionals moving into Organisational & Culture Development


This is a highly interactive and practical course based on the latest adult learning approaches. New concepts are discussed and practised using case studies and examples from a variety of industries around the world. Participants will be able to go back to their companies and be able to immediately deploy new ideas and make a significant business impact.

Pre & Post course assessments will be used to measure the effectiveness of this training and measure the skill and ability of participants.


Module 1 - Understanding Culture and Culture Change

  • Description:

    Day One of the course covers culture, what it is it, how is it created, what is the impact of culture on an organisation and any change initiatives they are implementing.

  • KeyTopics:

    • What is culture, where does it come from and why it is important
    • What are the key drivers of culture, values, role models, rituals, and reinforcement
    • Culture eats Strategy for Breakfast
    • Key components of the culture you are looking for
    • Organisational change resistance and techniques for overcoming it.
    • Organisation Culture Adoption profiles
    • Identifying Culture Change Champions
    • Strategies for each organisational group
    • Leadership and culture change
    • Case Study and Exercises

Module 2 -Creating a Sustainable Culture Change

  • Description:

    On Day two we look at the different types of culture and how to define and implement the right culture for your organisation

  • KeyTopics:

    • Employee engagement techniques
    • Maslow’s Hierarchy of Needs
    • Aligning personal and organisational needs to help drive engagement and reduce resistance
    • 3 Step Culture building approach Say It, Live it, and Reinforce it.
    • Why motivation is not enough
    • Engagement, Empowerment, Excitement
    • Role of reward and recognition in embedding cultural change
    • Measuring cultural change success
    • Why culture changes fail
    • Case Study and Exercises

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