Effective Business Writing Skills: Modern Techniques

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Venue Starting Date Duration Fees Join Now
Online - Virtual , 20240723 23 - Jul - 2024 2 Hrs X 8 Sessions $2,100 Register
Dubai - UAE , 20240916 16 - Sep - 2024 5 - Day $4,950 Register
Dubai - UAE , 20241209 09 - Dec - 2024 5 - Day $4,950 Register


Effective writing is often a critical success factor when it comes to presenting business cases in the workplace. An estimated 30% of all business communication is aimed at clarifying miscommunication generated from the other 70%! This realization has resulted in business writing skills training becoming essential for capability development initiatives.

This training course will describe and apply structuring and business writing techniques designed to cater for the modern business environment. It is designed to provide participants with the ability to follow a process in writing documents. Above all, the course emphasizes the use of simple, clear and positive language in addressing day-to-day business affairs.


The important features of the Effective Business Writing Skills training course are:

  • adopting a systematic approach to business writing that works for all documents
  • structuring effective writing & present high-quality business cases
  • using an appropriate tone in writing that is suitable for professional audiences
  • applying the basic principles of good quality writing


Upon attendance to the Effective Business Writing Skills training course, the participants will gain:

  • A clear understanding of how to plan and structure business writing in a professional manner
  • Practice in building the introduction, the main body, and the conclusion of an effective business communication
  • The ability to compile the writing in a logical sequence
  • A guide to help recognize, and eliminate, common errors in business writing
  • The ability to focus on the main purpose of the communication
  • The skills to maintain clarity in preparing business communication


  • Anyone who needs to create professional and effective written business communication
  • Those who wish to significantly improve their written communication and express themselves effectively in writing


This will be an active course involving informal lecture, videos, exercises, and discussion. The participants are encouraged to bring samples of their reports or other writing, which they can review against the principles explored in the course. The course leader will then provide individual feedback on submitted samples. During the course, participants will also work on an exercise to produce and edit business writing.

Pre & Post course assessments will be used to measure the effectiveness of this training.


Module 1 - Business Writing Overview

  • KeyTopics:
    Introduction to Business Writing

    • Course objectives & agenda
    • Review examples of participants current written communication
    • Q & A

    The Nature and Range of Business Writing

    • Differences between written and oral communication
    • Differences between types of business writing
    • Effective writing v/s efficient writing

    Target Audience

    • Identifying the aim of the business writing
    • Analysing and understanding the target audience and the readers’ needs

    Characteristics of Effective Writing

    • Putting the reader first
    • Types of communication to provide information (informative), to make recommendations (persuasive)
    • Setting and meeting objectives and terms of reference
    • Length of writing and the use of appendices
    • Layout and structure
    • Developing and following a house style

Module 2 - Information Gathering, Writing Process and Document Design

  • KeyTopics:
    Researching Information & Gathering Material

    • Scheduling and deadlines
    • Identifying your knowledge sources
    • Organising and grouping your material

    Selection Material and Structuring Communication

    • Criteria of Relevance what to leave out and what to put in
    • Developing logical sequencing
    • Using headings and sub-headings as signposts for the reader
    • The role of introductions and conclusions

    The Writing Process

    • Concept and application of rapid composition
    • Planning and drafting processes
    • Developing keyboard skills
    • Editing
    • Getting the best from spell and grammar checks
    • Proofreading

    Document Design

    • Standard templates
    • Agree font style & size
    • Use of BOLD and capital letters
    • Headings & subheadings
    • Consistent and correct use of display lists and bullet points
    • Justifications
    • Using and presenting tables
    • Diagrams, figures, and graphs
    • Numbering
    • Footnotes, endnotes, and hyperlinks
    • Addendums

Module 3 - Persuasive Writing and Examples

  • KeyTopics:
    How to Make Your Writing More Persuasive

    • The 5 Ps of persuasion
    • The 12 most persuasive words
    • The Aikido approach
    • Dr. Cialdini’s 6 levers of persuasion

    Examples of Different Types of Written Documents

    • Work Instructions
    • Operating & Maintenance Procedures
    • Manuals & Handbooks
    • Questionnaires

    Other Forms of Written Communication (Letters, E-mails & Minutes)

    • Letter style, tone, and structures
    • E-mail style and purpose
    • Meeting notes purpose, structure and writing processes

Module 4 - Readability and Grammar Improvement Techniques

  • KeyTopics:
    Improve Readability

    • Why is simplicity so important?
    • Fog factor analysis and readability scores
    • Sentence length and paragraph structure
    • Dimensions of writing style
    • Active v/s passive voice
    • Improving language content and style
    • Choosing your words
    • Confusing pronouns

    Punctuation and Grammar

    • The language of grammar (a guide to grammatical terms and functions)
    • Commas, full-stops, colons, semi-colons, dashes, brackets, etc.
    • The apostrophes
    • Hyphenating words
    • Consistency in using capital letters for proper nouns

Module 5 - Final Document Review and Presentation

  • KeyTopics:
    Checking the Final Document

    • Appendices & References
    • Editing & Proof Reading
    • Scheduling into the preparation
    • Developing the skills of a proofreader
    • Developing a systematic approach

    Presenting the Document Verbally

    • Selecting relevant information
    • PowerPoint clarity rules
    • Presentation skills

    Course Review & Action Planning

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