Effective Business Writing Skills Training Course

Venue	Starting Date	Duration	Fees	Join Now
Online - Virtual ,	20230711 11 - Jul - 2023	2 Hrs X 8 Sessions	$1,750	Register
Dubai - UAE ,	20230904 04 - Sep - 2023	5 - Day	$4,750	Register
Dubai - UAE ,	20231211 11 - Dec - 2023	5 - Day	$4,750	Register

Venue

Starting Date

Duration

Fees

Join Now

Online - Virtual ,

20230711 11 - Jul - 2023

2 Hrs X 8 Sessions

$1,750

Dubai - UAE ,

20230904 04 - Sep - 2023

5 - Day

$4,750

Dubai - UAE ,

20231211 11 - Dec - 2023

5 - Day

$4,750

COURSE OVERVIEW

Effective writing is often a critical success factor when it comes to presenting business cases in the workplace. An estimated 30% of all business communication is aimed at clarifying miscommunication generated from the other 70%! This realization has resulted in business writing skills training becoming essential for capability development initiatives.

This training course will describe and apply structuring and business writing techniques designed to cater for the modern business environment. It is designed to provide participants with the ability to follow a process in writing documents. Above all, the course emphasizes the use of simple, clear and positive language in addressing day-to-day business affairs.

IMPORTANT FEATURES

The important features of the Effective Business Writing Skills training course are:

adopting a systematic approach to business writing that works for all documents
structuring effective writing & present high-quality business cases
using an appropriate tone in writing that is suitable for professional audiences
applying the basic principles of good quality writing

LEARNING OBJECTIVES

Upon attendance to the Effective Business Writing Skills training course, the participants will gain:

A clear understanding of how to plan and structure business writing in a professional manner
Practice in building the introduction, the main body, and the conclusion of an effective business communication
The ability to compile the writing in a logical sequence
A guide to help recognize, and eliminate, common errors in business writing
The ability to focus on the main purpose of the communication
The skills to maintain clarity in preparing business communication

TARGET AUDIENCE

Anyone who needs to create professional and effective written business communication
Those who wish to significantly improve their written communication and express themselves effectively in writing

TRAINING METHODOLOGY

This will be an active course involving informal lecture, videos, exercises, and discussion. The participants are encouraged to bring samples of their reports or other writing, which they can review against the principles explored in the course. The course leader will then provide individual feedback on submitted samples. During the course, participants will also work on an exercise to produce and edit business writing.

Pre & Post course assessments will be used to measure the effectiveness of this training.

COURSE CONTENTS

Module 1 - Business Writing Overview

KeyTopics:
Introduction to Business Writing
- Course objectives & agenda
- Review examples of participants current written communication
- Q & A
The Nature and Range of Business Writing
- Differences between written and oral communication
- Differences between types of business writing
- Effective writing v/s efficient writing
Target Audience
- Identifying the aim of the business writing
- Analysing and understanding the target audience and the readers’ needs
Characteristics of Effective Writing
- Putting the reader first
- Types of communication to provide information (informative), to make recommendations (persuasive)
- Setting and meeting objectives and terms of reference
- Length of writing and the use of appendices
- Layout and structure
- Developing and following a house style

Module 2 - Information Gathering, Writing Process and Document Design

KeyTopics:
Researching Information & Gathering Material
- Scheduling and deadlines
- Identifying your knowledge sources
- Organising and grouping your material
Selection Material and Structuring Communication
- Criteria of Relevance what to leave out and what to put in
- Developing logical sequencing
- Using headings and sub-headings as signposts for the reader
- The role of introductions and conclusions
The Writing Process
- Concept and application of rapid composition
- Planning and drafting processes
- Developing keyboard skills
- Editing
- Getting the best from spell and grammar checks
- Proofreading
Document Design
- Standard templates
- Agree font style & size
- Use of BOLD and capital letters
- Headings & subheadings
- Consistent and correct use of display lists and bullet points
- Justifications
- Using and presenting tables
- Diagrams, figures, and graphs
- Numbering
- Footnotes, endnotes, and hyperlinks
- Addendums

Module 3 - Persuasive Writing and Examples

KeyTopics:
How to Make Your Writing More Persuasive
- The 5 Ps of persuasion
- The 12 most persuasive words
- The Aikido approach
- Dr. Cialdini’s 6 levers of persuasion
Examples of Different Types of Written Documents
- Work Instructions
- Operating & Maintenance Procedures
- Manuals & Handbooks
- Questionnaires
Other Forms of Written Communication (Letters, E-mails & Minutes)
- Letter style, tone, and structures
- E-mail style and purpose
- Meeting notes purpose, structure and writing processes

Module 4 - Readability and Grammar Improvement Techniques

KeyTopics:
Improve Readability
- Why is simplicity so important?
- Fog factor analysis and readability scores
- Sentence length and paragraph structure
- Dimensions of writing style
- Active v/s passive voice
- Improving language content and style
- Choosing your words
- Confusing pronouns
Punctuation and Grammar
- The language of grammar (a guide to grammatical terms and functions)
- Commas, full-stops, colons, semi-colons, dashes, brackets, etc.
- The apostrophes
- Hyphenating words
- Consistency in using capital letters for proper nouns

Module 5 - Final Document Review and Presentation

KeyTopics:
Checking the Final Document
- Appendices & References
- Editing & Proof Reading
- Scheduling into the preparation
- Developing the skills of a proofreader
- Developing a systematic approach
Presenting the Document Verbally
- Selecting relevant information
- PowerPoint clarity rules
- Presentation skills
Course Review & Action Planning

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