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Venue |
Starting Date |
Duration |
Fees |
Dubai - UAE ,
|
20231018
18 - Oct - 2023 |
3 - Day |
$3,250 |
Register
|
COURSE OVERVIEW
Great thinking and techniques need to be aligned to a strong culture where the customer feels that the company is genuinely aligned with what they want and need. A culture of customer obsession applied using next-generation thinking creates change momentum that rapidly spreads throughout the whole organisation. Within five years CX will not just be a success factor, it will be critical to any form of growth, even survival. Accelerating the impact of customer experience momentum starts with developing the capability of your company staff.
Customer Experience Masters Workshop course enables you to learn new skills and methods that create a culture of customer experience obsession, which can be accelerated into all areas of the organisation. We will show you advanced techniques related to innovation, performance implementation, customer loyalty which helps create a customer-centric organisation truly differentiated from the competition, in the eyes of the customer. Changing a company where the customer is truly at the centre of everything a company does is challenging but extremely rewarding if approached in the right way. Companies that succeed truly dominate their industries and remain so.
IMPORTANT FEATURES
The important features of the Customer Experience Masters Workshop course are:
- Development of and practice in new techniques to drive competitive advantage through improved customer experience
- A focus on Customer Innovation and the introduction of a framework to structure it
- Linking business strategy to customer innovation
- Participants will understand the drivers of customer-centric behaviour
- A focus on successful technology implementation
LEARNING OBJECTIVES
Participants on the Customer Experience Masters Workshop will be able to:
- Use the customer experience innovation framework
- Link innovation to business strategy
- Identify CX-driven competitive differentiation
- Align success measures to change organisational behaviour
- Create a CX-aligned adaptive technology environment
- Define a CX implementation process
TARGET AUDIENCE
The Customer Experience Masters training course is designed for all those who wish to build on their experience and knowledge and become genuine masters in defining and applying the customer agenda. Participants will mainly have had some exposure to customer experience roles but would not necessarily be in a customer-facing front-line job but would be in a role where a consideration of the customer is important – e.g. customer service, operations, product management, marketing or strategy, “C” level executives dedicated to building a customer-driven company, in particular – Chief Executive, Chief Marketing Officer, Chief Operating Officer.
TRAINING METHODOLOGY
This practical and results-oriented Customer Experience Masters training course is based on adult learning concepts which can be readily applied back into the organisation. Our proprietary learning platform combines highly participative and inspirational learning with an online training school to re-enforce and extend learning, a practice lab, self-paced assessments that creates gap based learner journeys plus a knowledge bank containing all the tools, techniques, case studies, videos – to allow the participant become the most skilled and capable they can be.
COURSE CONTENTS
Module 1 - Customer Experience Innovation Framework and Techniques
Module 2 - Customer Innovation, Business Strategy and Competitive Differentiation
Module 3 - Implementing the Customer-Centric Organisation
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