CS11
Course Contents
Module 1- The “Why” of Strategy
Key Topics
Introduction
- How strategy has been traditionally thought about. How it has changed over time. Truths and myths. Studies and statistics.
- Huge percentage of strategies fail. Why?
- The dynamics of the business world compared to inert company structures
The strategy process
- Why it’s important to have a process to follow
- Making strategy live – the strategy playbook
Finding your organisation’s why
- The limitations of mission and vision statements
- Why clarity of purpose is the best foundation for strategy
- Lessons from different types of organisation
- Practical exercise: how, what and why
Module 2 - Aligning Strategy To Customer Value
Key Topics
Customer Outcomes
- Who are our customers and what do they really want?
- What business are we truly in?
- Understanding the principles of customer innovation
The value disciplines approach
- Customer intimacy versus product leadership versus operational excellence
- Why you have to choose!
Mapping the strategy
- Customer intimacy versus product leadership versus operational excellence
- Why you have to choose!
Mapping the strategy
- Concepts driving Blue Ocean strategy – advantages and limitations
- Understanding the Outcome-driven Strategy Canvas
Module 3 - Practical Implications of Strategy Implementation
Key Topics
Competitive landscape
- Who are our current competitors?
- Who are our future competitors?
- Disruptive competition – myths and realities
Current capability
- How to use the “voice of the customer” to establish current capability
- Understanding the Organisational Readiness Competency Assessment
The basis of change
- Determining core capabilities
- Determining new capabilities
- Option evaluation
Strategic trajectory
- Introducing the concept of “trajectory” and how it applies to strategy
- Current and future internal and external forces
Module 4 - Managing Change To Deliver Customer Value
Key Topics
Stakeholder management
- Why traditional approaches don’t work
- the different types of stakeholders:
- Societal (includes regulators)
- Owners
- Employees
- Customers
- Suppliers
Outcome-driven change blueprint
- Understanding outcome-based thinking and its application to strategy
- Understand how outcome-driven innovation creates competitive superiority
The “unbalanced scorecard”
- Building on Kaplan and Norton’s work to create a customer-centric scorecard that aligns strategy to the customer to process to people to technology
Business planning
- How to build a business plan that’s powerful, innovative, outcome aligned, easy to understand and drives change
Module 5 - Effective Strategy Implementation
Key Topics
Building capability into the organisation
- The “learning organisation”
- FAST leadership
- Engaged and productive people
Consolidating thinking, methods and techniques
- The Strategy Playbook
- Recap key lessons learned
