Course Contents
Module 1 - The Anatomy of Brainstorming
We look at the necessary components and principles of brainstorming and creativity
Key Topics
- Defining brainstorming and problem solving – what is and what it is not
- Idea conception to tangible execution – de Bono’s influence
- Where do all great ideas come from and mostly end up?
- Where creative thinking can be applied in the workplace
- What are managerial problems, process problems, people problems?
- Problem types, conditions and urgency
- Managers as problem solvers vs. decision makers
Module 2 - Applying Brainstorming
We look at how to apply brainstorming and problem solving everyday
Key Topics
- Using the distinct types of mental skill used in brainstorming and creativity: analytical and creative
- Challenging assumptions and overcoming the barriers to creative brainstorming in various situations
- The habits and stages used by creative brainstormers and innovators
- Learning how creative brainstorming works and identifying/understanding the creativity in others
- Problem types and generating alternatives to these using the top five brainstorming techniques used in business today
- Creating options and choosing the most suitable course of action for each problem
Module 3 - Innovative Problem Solving
We look at using innovation and problem solving everyday
Key Topics
- Problem-solving skill elements:
- Define the problem
- Understand current situation
- Cause Analysis & Fish Bone
- Solution – Producing a broad range of ideas
- Evaluation & finalization of solutions
- Implementation of the solution
Module 4 - Unleashing the Innovative Genius Inside You and Others
We look at practicing personal innovation
Key Topics
- Generating alternatives and evaluation them: Creative thinking game (traffic jam)
- Eight Disciplines Problem Solving
- GROW model
- How to solve it
- KEPNER and FOURIE Incident and Problem Investigation
- Kepner-Tregoe Problem Solving and Decision Making
- PDCA (plan-do-check-act)
- Productive Thinking Model
- RPR Problem Diagnosis (rapid problem resolution)
- Thinking Dimensions – Problem Solving
- Using creative thinking to influence my entire environment
- Using creative thinking in applying organizational and departmental strategy
- How to spot creative talent in others
Module 5 - Approaches to Decision Making and Activating Creativity/Brainstorming
We look at practicing problem solving and decision making.
Key Topics
- Problem solving and decisions (and the process for implementing creative ideas)
- How to make decisions
- Case Study: Using the problem-solving tools
- Plan-Define problem and process
- Plan-Identify possible causes and select the most likely
- Plan-Identify possible solutions and select the best one(s)
- Do-Develop action plan
- Check-Implement plan

